Why do you want Digital marketing for your Business?

Why do you want Digital marketing for your Business?

Why do you want Digital marketing for your Business?

If your business doesn't have a strategic digital marketing plan (also known as internet marketing) aligned with your business plan you will suffer from the ten problems and you will lose out to competitors who are more digitally savvy.

What is digital marketing?

Achieving marketing objectives through applying digital technologies and media.

The algorithms used to power Facebook, Instagram, Google, LinkedIn and the publishers control your visibility and how much you pay, so to get visibility digital marketers need to get to grips with the latest techniques. 

The six pillars comprising digital marketing are:

1. Strategy and governance (or management): Goals – Analytics, Strategy (Segmentation, Targeting, Brand Positioning), integration, marketing and sales alignment, resourcing, structure, marketing technology and data

2. Goals and measurement: Forecasts, digital reporting including KPI dashboards, attribution and customer insight

3. Media: Paid, owned, earned media including Search, Social and Display ads

4. Experience: Desktop / mobile website and apps. Customer service.

5. Messaging: Email, Chat, Social media, customer service, on-site interactions and personalization

6. Content: Product and blog content to fuel content marketing, PDF downloads, Interactive tools.

A focus on each of these is important regardless of the size of business. 

The 16 digital media activities forming digital marketing

Search engine marketing

Social media marketing

Digital advertising

Digital PR

Digital partnerships

Digital messaging

Pay-per-click PPC

Paid social

Programmatic display

Online advertorial

Affiliate marketing

Publisher email/push

Organic search (SEO)

Organic social

Native advertising

Guest blogging


In-house email/push


Earned mentions


Influencer outreach


Partner emails.

How important is digital marketing today?

A simple measure of the importance of digital marketing is how much money is spent on digital media. The latest IAB research on Advertising Spend and Revenue shows that in the United States, over three-quarters of media budgets will be in digital media. We see similar figures from IABS in the UK and European, so this is happening globally.

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